Anomaly Marketing Talks Guerrilla Marketing

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GUERRILLA MARKETING - What is it?

Guerrilla Marketing is a low-costing advertising method which uses novel or unconventional methods in order to advertise their brand. Over the years it has produced great exposure and increased interest for brands, yielding positive results.

Guerrilla Marketing was a term traced to Guerrilla Warfare which employs tactics to achieve the objective.It was first used by Leo Burnetts creative director Jay Conrad Levinson in his book 'Geurrilla Marketing' (1984).

Derives from Guerrilla Warfare - Unconventional warfare using different techniques from tactic strategies used by civilians.

PROS:

  • LOW COSTING & BUDGET FRIENDLY
  • ALLOWS FOR CREATIVITY
  • ALLOWS FOR CAPABILITY OF GOING VIRAL

CONS:

  • INTERVENTION FROM AUTHORITIES
  • MISUNDERSTOOD MESSAGING CAN BRING BACKLASH
  • VERY HIGH RISK MOVE - CAN OFTEN FAIL

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