Anomaly Marketing

  GUERRILLA MARKETING - What is it? Guerrilla Marketing is a  low-costing advertising  method which uses  novel or unconventional methods  in order to advertise their brand. Over the years it has produced great exposure and  increased interest for brands,  yielding positive results. Guerrilla Marketing  was a term traced to  Guerrilla Warfare  which employs tactics to achieve the objective. It was first used by  Leo Burnetts  creative director  Jay Conrad Levinson  in his  book 'Geurrilla Marketing' (1984). Derives from Guerrilla Warfare   - U nconventional warfare  using different techniques from tactic strategies used by civilians. PROS: LOW COSTING & BUDGET FRIENDLY ALLOWS FOR CREATIVITY ALLOWS FOR CAPABILITY OF GOING VIRAL CONS: INTERVENTION FROM AUTHORITIES MISUNDERSTOOD MESSAGING CAN BRING BACKLASH VERY HIGH RISK MOVE - CAN OFTEN FAIL Check out @anomalymarketing Instagram & TikTok

  As small businesses increase not only within Northern Ireland but worldwide, it is important that small business owners utilise their social media in order to increase their audience, reach, engagement with consumers and overall convert their followers into sales through organic marketing skills and different sales strategies. In this post (below), I provide some Instagram (IG) tips for small business owners for them to use within their own instagram marketing strategies. 5 TIPS: Engage with your audience to build relationships and build that strong connection with your followers - this can be done through Comments and DM's . USE GEOTAGS - It is important to use geotags in your posts to further expand and optimise your reach, which can be done simply by adding a location to your post. QUANTITY OVER QUALITY - This happens quite often where users on social media focus on making their posts aesthetically pleasing or as close to perfect as possible. This can be very time consuming an...