Anomaly Marketing

  GUERRILLA MARKETING - What is it? Guerrilla Marketing is a  low-costing advertising  method which uses  novel or unconventional methods  in order to advertise their brand. Over the years it has produced great exposure and  increased interest for brands,  yielding positive results. Guerrilla Marketing  was a term traced to  Guerrilla Warfare  which employs tactics to achieve the objective. It was first used by  Leo Burnetts  creative director  Jay Conrad Levinson  in his  book 'Geurrilla Marketing' (1984). Derives from Guerrilla Warfare   - U nconventional warfare  using different techniques from tactic strategies used by civilians. PROS: LOW COSTING & BUDGET FRIENDLY ALLOWS FOR CREATIVITY ALLOWS FOR CAPABILITY OF GOING VIRAL CONS: INTERVENTION FROM AUTHORITIES MISUNDERSTOOD MESSAGING CAN BRING BACKLASH VERY HIGH RISK MOVE - CAN OFTEN FAIL Check out @anomalymarketing Instagram & TikTok

  As small businesses increase not only within Northern Ireland but worldwide, it is important that small business owners utilise their social media in order to increase their audience, reach, engagement with consumers and overall convert their followers into sales through organic marketing skills and different sales strategies. In this post (below), I provide some Instagram (IG) tips for small business owners for them to use within their own instagram marketing strategies. 5 TIPS: Engage with your audience to build relationships and build that strong connection with your followers - this can be done through Comments and DM's . USE GEOTAGS - It is important to use geotags in your posts to further expand and optimise your reach, which can be done simply by adding a location to your post. QUANTITY OVER QUALITY - This happens quite often where users on social media focus on making their posts aesthetically pleasing or as close to perfect as possible. This can be very time consuming an...

Marketing is a fast-paced ever-changing industry and particularly for a digital marketer, changes and trends can play a huge role in their work. For a Marketer or anyone Marketing their business, keeping up with trends can allow them to use this to their advantage and potentially get ahead of their competitors. The marketing trends list (below) contains information related to the digital side of marketing including Social Media and SEO's for example. As a huge number of small businesses are online this would be beneficial for them; so that they can use some of these to their advantage when it comes to making content and using online marketing tools. DEATH OF COOKIES: Google ends cookie tracking in EARLY 2022. This will lead to a boost in CRM Tools. This also means businesses will once again re-focus on SEO's and optimising any keyword searches. SHORT FORM VIDEO: Brands have already started to invest heavily in short-form content and this will only continue to grow as platforms ...

  WELCOME TO ANOMALY MARKETING! Hello and welcome to the blog for Anomaly Marketing. As a student studying a postgraduate degree in MSc Marketing this blog will include continuous documentation of my developing Marketing portfolio. The overall aim within Anomaly Marketing is to provide tips, tools and recommendations for business owners who might not be aware of the advancing tools that has allowed Marketing to move to a more digital era which in turn, has allowed businesses to essentially market their business on a less expensive scale through the use of various social medias and the overall fast, ever-growing online world. The macro aim for the content within this blog as well as within our social media presence, is to help small businesses grow as the numbers of small businesses increase across the globe and especially within Northern Ireland.  EXAMPLE OF CONTENT INCLUDES:  Portfolio Work Tips for Small Business Owners Business Related Content Organic Social Media Grow...